A successful design is that of the product we buy, the service we use, the space we invest with pleasure. And for the users we are, the work of the designer and the whole design team matters little, it is the result that counts.
But on the occasion of this Biennial, we wanted to accompany you in understanding what characterises a design approach within a firm thanks to some fifty material cases. To do so we have asked the firms and designers to go back in time and reveal some of the history of their project.
Our success would be that in visiting the exhibition Process design you feel as though you were teleported into the heart of the design teams and that with us you try to find the answer to the question: “From the initial design to the marketed product does the design approach vary depending on the nature of the meeting between the contractor and the designer?”. As you visit the exhibition, you will, with us, perhaps notice that if all these histories differ, there are some similarities that allow us to highlight ingredients and stages that we find in most of the successful approaches.